10 Demographic-Specific Residential Real Estate Copywriting Examples

Before 1850, Southern California was largely undeveloped.
150 years later, from rancho to sprawling development.

The first copywriting sample is for a lot in northeast Florida on a street named 'Lemon.'

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Making Lemonade on Lemon Street

Florida is known for its oranges. But little do people know that lemons are also a favorite of Florida. That's right! Lemons are best when living on Lemon Street. You've found your new gorgeous custom home location! Selling for the unbelievable low price of $6000 (cash) OR $199 down and $99 per month for 48 months (financing available for qualified buyers).

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Healthy Home Choice

Come live just three miles from wonderful Welaka along the beautiful Saint John River! Get that power-walk done in under an hour. Ride that bicycle to the river in under 15 minutes. On rainy days or when it’s more convenient, how does a six-minute drive sound? If 'good' is your answer, then this new development is just the place! About the lot: you literally have a green forest to build your new home in. See pictures for the greenest offering beyond a healthy dinner plate. Selling for $6000 cash OR $199 down and $99 per month for 48 months. This deal won't last long.

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Hear Ye! Hear Ye! All Water Sports Fanatics!

The unspoiled waters of the Saint John River are beckoning you. So are the flawless waters of Crescent Lake, voted #1 of the best lakes in Florida. You can get to the river in six minutes, and the lake in 15 minutes. And what about the Atlantic Ocean? Just under an hour away! How's that for "location, location, location"? Selling for $6000 cash OR $199 down and $99 per month for 48 months.

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Small Town of Small Towns

Hugged by a sublime river, a luscious green forest, and a popular lake is a lovely lot in northeast Florida. Six minutes east of the town of Welaka (population 600) is a lush and bountiful forest awaiting your future home. Selling for $6000 cash OR $199 down and $99 per month for 48 months, this homesite is what dreams are made of. Bring your tiny home and live that dreamy outdoor life. Sell your wares, grow your food, raise your animals, and go back in time while being on the cusp of the future.

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Fisherman's Paradise

Selling for $6000 cash OR $199 down and $99 per month for 48 months gets you a lot to place your RV or your cabin in virgin Florida woods. Fish the Saint John River for 25 lb Bass, Crescent Lake for 40 lb Trout, or the Atlantic for 120 lb Sailfish. Your choice, your allure (get it, lure ;), your vacation dream home awaits. Lot provides for RV, water vessel, and a 2800 square foot home with attached garage.

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The second copywriting sample is for a lot in central New Mexico:

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Small Town Living at its Best!

Nestled in New Mexico's sleepy Valencia County valley, you'll find the village/neighborhood of ______ (enter the name of village/development). Year-round views of the beautiful peaks of Capilla, Gallo, and Manzano to the east, the slow rolling Rio Grande to the west, and vistas to the north and south that seem to go on forever. The land for your new home is going for the low price of $900 cash or can be financed with only $50 down and $50 per month for 24 months (financing available for qualified buyers).

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New Residential Community in Development!

Cul-de-sac location in central New Mexico's new village of (_________) is the perfect place to raise a family. 33 miles south of Albuquerque. Only four short miles from award-winning Valencia High School (ranked one of the best high schools in America by US News). The Los Lunas School District provides an excellent education for aspiring scholars of all ages. Five miles to Valencia Middle School, four miles to Desert View Elementary School, and six miles from the University of New Mexico-Valencia. Great schools with caring teachers and small-town living - a foundation considerate parents look for. $900 cash buys you this wonderful cul-de-sac lot. Or put $50 down and pay $50 per month for 24 months (financing offered by the developer).

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Your New Second Home Awaits!

ACME builders have perfected the art of vacation/second homes for clients interested in seeking that small town experience at a small town price. Amenities outside your new home include a quick drive west that brings you to the shores of the majestic Rio Grande. Go toe-dipping, waist-wading, or inner-tubing down one of America's most famous and ancient rivers. Going east, you'll find the scenic peaks of Capilla, Gallo, and Manzano. Go trail riding on your mountain bikes, nature walking with your loved ones, birdwatching with your favorite camera. These flourishing mountain ranges of central New Mexico await your presence. This lot is selling for $900 cash OR $50 down at $50 per month for 24 months.

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New Community + Smart LifeStyle = New Way of Life!

Aiming for the ideal turning into reality, have you heard? Live in-touch with nature and according to her rhythms. The new way has graduated from the old and is now reaching a transcendent consciousness. If you know what those words mean, then reach for the American Dream 2.0 in beautiful New Mexico.

The village of (___________) offers you the freedom to build at your heart's delight. Bring the tiny home you built with your own hands (or had made for you), bring the convenient RV, or build from what nature has already provided (sand, red clay, hemp stock, recyclables, et al). Sky's the limit regarding the freedoms of building according to what is best for both humanity and nature. Live the dream as it was meant to be lived. Awake! This new lease on life is selling now for $900 cash or can be grasped with only $50 down at $50 per month for 24 months (landowner will finance).

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Ground-floor Opportunity on a Cul-de-sac!

Seasoned investors only. SmartMoney knows that deals are not offered nor peddled around, but are instead found. However, due to the timeline of events and a builder's unfortunate situation (to be disclosed), an opportunity is being marketed to those understanding the numbers. 1031 exchanges welcomed. This lot is selling for $900 cash OR $50 down at $50 per month for 24 months (OWC).

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